BLOG

CONTACT

GALLERIES

SERVICES

ABOUT

HOME

HIGHLAND AVENUE

PLANNING & DESIGN

GET SOCIAL:

Highland Avenue is a luxury wedding & event planning firm based in Austin, Texas. Over the last twelve years we've been honored to design, plan, and execute countless weddings and events for a myriad of clients.

We utilize our refined eye for modern design along with our exceptional vendor relationships to create unforgettable experiences for our clients and their guests.

From weddings in Washington, DC to brand launches in New York City, to intimate parties in the Virgin Islands, we've done it all. 

MEET US

The Highland Avenue Team

Let us make your life's moments unforgettable.

Owner & Lead Event Designer

Lindsey Farrell

HOW DID YOU GET STARTED IN EVENT PLANNING?

WHEN DID YOU ADD WEDDINGS TO YOUR REPERTOIRE?

what is the story behind highland avenue?

what are your hobbies, outside of planning?

From the earliest age I loved to plan; from tea parties as a kid, to planning our high school prom, it was something I always enjoyed. I knew by the middle of my sophomore year at UNC that events were my calling. I was fortunate to begin my career at a large-scale experiential marketing firm in New York where I learned the ins and outs of major event production. Working on luxury brands such as Oprah, O Magazine, and Avon taught me invaluable insights into design aesthetics, vendor management, budgeting, and handling all the logistical details onsite. It was a fantastic adventure, and it led me to advance my planning career for a few years at Deloitte, followed by a move to Washington, DC (for a man--who I am grateful to now call my husband!) where I continued to produce events of all shapes and sizes as an event manager for Viking. 

While I always knew events were my calling, my focus on weddings came in 2011 when I failed to hire a planner for my own big day. I’m a true control-freak and I underestimated the value of having someone I could trust to execute my vision, and it compelled me to make a shift. I wanted to ensure other brides could have the day they've always dreamed of, without all the stress. Since then I've been honored to plan over a hundred weddings for lots of wonderful couples, many of whom have turned into dear friends.

I grew up in a small town in West Virginia, and though I haven't lived there in many years it was the background of my childhood. We had a charming little house on a tree-lined hill where my friends and I used to go sledding in the winter and roller-skating in the summer. Looking back, it was a wonderful place to grow up. When it came time to select a name, I wanted it to be personal and reflective of our mission. My childhood home was set on Highland Avenue. It's a reminder that my greatest, most colorful memories in life are woven from rich experiences with dear friends and family, and that's what we hope to create for our clients each and every day.

My husband and I love to travel, and now that we have a little boy, our urge to show him the world grows every day. It plays a big role in why I feel so passionate about destination events. Whether it's just two people in love or 100 of your closest friends and family, getting away from it all has a way of bringing people closer together. We hop down to Tulum, Mexico on a regular basis because we love the modern bohemian charm of it, but we also try to plan at least one or two other trips a year. When we're not traveling I'm usually hanging with my little family of three all around Austin. Whether that be checking out a chill band on a Sunday or brunching at one of Austin's many amazing restaurants, I'm always on the go. I'm a lover of wine (and desperately wish I'd invented Frosé) and college football. I'm a Tarheel for life (GO HEELS!), and I have a small obsession hunting for new magical spots with white sand and blue water.

From the earliest age I loved to plan; from tea parties as a kid, to planning our high school prom, it was something I always enjoyed. I knew by the middle of my sophomore year at UNC that events were my calling. I was fortunate to begin my career at a large-scale experiential marketing firm in New York where I learned the ins and outs of major event production. Working on luxury brands such as Oprah, O Magazine, and Avon taught me invaluable insights into design aesthetics, vendor management, budgeting, and handling all the logistical details onsite. It was a fantastic adventure, and it led me to advance my planning career for a few years at Deloitte, followed by a move to Washington, DC (for a man--who I am grateful to now call my husband!) where I continued to produce events of all shapes and sizes as an event manager for Viking. 

While I always knew events were my calling, my focus on weddings came in 2011 when I failed to hire a planner for my own big day. I’m a true control-freak and I underestimated the value of having someone I could trust to execute my vision, and it compelled me to make a shift. I wanted to ensure other brides could have the day they've always dreamed of, without all the stress. Since then I've been honored to plan over a hundred weddings for lots of wonderful couples, many of whom have turned into dear friends.

I grew up in a small town in West Virginia, and though I haven't lived there in many years it was the background of my childhood. We had a charming little house on a tree-lined hill where my friends and I used to go sledding in the winter and roller-skating in the summer. Looking back, it was a wonderful place to grow up. When it came time to select a name, I wanted it to be personal and reflective of our mission. My childhood home was set on Highland Avenue. It's a reminder that my greatest, most colorful memories in life are woven from rich experiences with dear friends and family, and that's what we hope to create for our clients each and every day.

My husband and I love to travel, and now that we have a little boy, our urge to show him the world grows every day. It plays a big role in why I feel so passionate about destination events. Whether it's just two people in love or 100 of your closest friends and family, getting away from it all has a way of bringing people closer together. We hop down to Tulum, Mexico on a regular basis because we love the modern bohemian charm of it, but we also try to plan at least one or two other trips a year. When we're not traveling I'm usually hanging with my little family of three all around Austin. Whether that be checking out a chill band on a Sunday or brunching at one of Austin's many amazing restaurants, I'm always on the go. I'm a lover of wine (and desperately wish I'd invented Frosé) and college football. I'm a Tarheel for life (GO HEELS!), and I have a small obsession hunting for new magical spots with white sand and blue water.

It comes as no surprise that I ended up as a wedding planner. I was a true social butterfly growing up and not a weekend passed by without me planning some sort of activity for my friends or classmates. Events were the only thing I ever wanted to do and they're truly second nature. I started catering during college and worked close to 150 weddings which gave me insight into all the ins and outs of special events. While I wasn't planning yet, I was soaking everything up like a fly on the wall. After graduating, I moved to NYC and landed my first job with Cait and Jules. I subsequently worked for David Stark Design where I saw events on a completely new level and I was hooked!

OUR SERVICES

GALLERIES

CONTACT US

I was born and bred in the northeast, and I love adding some northern grit to my design work. Constantly pushing the envelope and keeping things fresh is always top of mind, and I can attribute much of my aesthetic to my time spent in Brooklyn, NY. With the mindset that every day is a reason to celebrate, I strive to turn the mundane into magic with each event.

Working with so many different people is almost like traveling to me. I get a sneak peek into people’s personalities. What their traditions are, what food they choose, what direction they take their design. It's a constant form of inspiration and leaves no room for monotony.

When I'm not traveling or hosting visitors I spend a good chunk of my time here in Austin either kayaking, at barre class, or trying to find the best restaurants with my boyfriend Derrek. A lot of my professional life spills into my personal life. I'm happiest entertaining friends, cooking, decorating, or planning the perfect itinerary.

It may sound corny but being surrounded by a community of women and strong creative personalities that I look up to. When you envision what you're looking for a career as a child a lot of times you think of it monetarily, but I never knew how heavily I'd be rewarded to be in such an inspiring community. Also planning events at some of the most iconic places in New York City like The Plaza Hotel, The Metropolitan Opera, New York City Public Library, Madison Square Garden, Lincoln Center, Central Park Zoo and Citifield. Those experiences continue to feed my inspiration as I grow as a planner.

It comes as no surprise that I ended up as a wedding planner. I was a true social butterfly growing up and not a weekend passed by without me planning some sort of activity for my friends or classmates. Events were the only thing I ever wanted to do and they're truly second nature. I started catering during college and worked close to 150 weddings which gave me insight into all the ins and outs of special events. While I wasn't planning yet, I was soaking everything up like a fly on the wall. After graduating, I moved to NYC and landed my first job with Cait and Jules. I subsequently worked for David Stark Design where I saw events on a completely new level and I was hooked!

OUR SERVICES

GALLERIES

CONTACT US

I was born and bred in the northeast, and I love adding some northern grit to my design work. Constantly pushing the envelope and keeping things fresh is always top of mind, and I can attribute much of my aesthetic to my time spent in Brooklyn, NY. With the mindset that every day is a reason to celebrate, I strive to turn the mundane into magic with each event.

Working with so many different people is almost like traveling to me. I get a sneak peek into people’s personalities. What their traditions are, what food they choose, what direction they take their design. It's a constant form of inspiration and leaves no room for monotony.

When I'm not traveling or hosting visitors I spend a good chunk of my time here in Austin either kayaking, at barre class, or trying to find the best restaurants with my boyfriend Derrek. A lot of my professional life spills into my personal life. I'm happiest entertaining friends, cooking, decorating, or planning the perfect itinerary.

It may sound corny but being surrounded by a community of women and strong creative personalities that I look up to. When you envision what you're looking for a career as a child a lot of times you think of it monetarily, but I never knew how heavily I'd be rewarded to be in such an inspiring community. Also planning events at some of the most iconic places in New York City like The Plaza Hotel, The Metropolitan Opera, New York City Public Library, Madison Square Garden, Lincoln Center, Central Park Zoo and Citifield. Those experiences continue to feed my inspiration as I grow as a planner.

Want to see our latest work, inspiration we love, and learn more about working with Highland Avenue? Follow us over on Instagram

INSPIRATION & INSIGHT